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(illustration by andrew rae) case studies are advertising's advertising some people think the videos are, at best, a distraction and, at worst,. Digital advertising case studies are often more effective than brochures and traditional sales collateral people connect with stories, and there's no better method. Peter j danaher and tracey s dagger (2013) comparing the relative effectiveness of advertising channels: a case study of a multimedia blitz campaign. Editor's note: today we hear from john w penney, creative director and ceo of miami-based blackdog advertising read how the company used chrome.
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